Friday, October 28, 2011

A Dose of Reality for MTV, or the 1 Percent Monetizes Protest Against the 1 Percent #p2 #tcot

This is the true story of seven strangers volunteering to sleep on the ground and have their lives taped. Find out what happens when people stop being revolutionary and start getting frivolous.

Yes, MTV has put the word out that it is casting a "Real World" season to be set at Occupy Wall Street, the primary force that currently gives the network's target demographic meaning and direction.

Occupy Wall Street protesters may get a new platform to voice their opinions after MTV's "The Real World" reality TV show posted a casting call reaching out to supporters of the movement. The casting call, posted on Monday this week by "Real World" production company Bunim/Murray on website Craigslist, stated they were "seeking cast members to tell their unique stories" and specifically asks people if they are part of the Occupy Wall Street movement and in their 20s.

Let's be clear about one thing: MTV is not committed to salient programming any more than MSNBC is committed to meaningful progressive discourse. These are, remember, subsets of gigantic media conglomerates whose sole focus - whose sole focus - is the accumulation of wealth for their stockholders. Valuable additions to the national character are merely incidental to this drive: people interested in provocative programming are a demographic, and media corporations will cater to any demographic that will earn them advertising revenue.

Viacom, which owns MTV, was perfectly happy a few years ago to fire hundreds of employees, inflict payment delays on those who remained and institute hiring freezes for potential newcomers, all just in time for the holidays, if it would help out with the company's bottom line, which it did. That is the precise trajectory to expect from a massive conglomerate: contribute to the decimation of an economy just shocked by horrific duplicity and fraudulence from its financial sector and then, a few years later, when everyone gets so fed up with the situation that they take to the streets, capitalize on their fury by exploiting the protesters.


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