White House/Pharma Deal Didn't Get Us Health Care but Did Help White House Advisers

The White House was responsible for the initial marketing of the health care reform effort—and they botched it. Despite the pharmaceutical industry funding an ad campaign produced by a firm with ties to David Axelrod and David Plouffe!

If we may take you back to the Spring of 2009, White House and Senate Democratic aides sat down with representatives from PhRMA, the AMA, AARP, SEIU, and others. These groups joined together to form some nonprofits that would run the marketing campaign for the Democratic health care reform effort.

PhRMA ponied up nearly all the cash for the television advertisements. And, oddly, the coalitions contracted AKPD Message and Media, a marketing firm founded by Obama campaign guru and senior advisor David Axelrod. AKPD also employs one of Axelrod's sons, and they owe him $2 million. And other Obama campaign guru David Plouffe is a partner at AKPD.

rest at http://gawker.com/5481473/the-white-housepharma-deal-didnt-get-us-health-care-but-it-did-help-white-house-advisers