An angry Waitrose shopper who emailed the chain to express his distaste over its decision "to be associated with this particular form of rightwing cant" received an apology last week.
"We take the placement of our ads in individual programmes very seriously, ensuring the content of these programmes is deemed appropriate for a brand with our values," said a customer services spokesman. "Since being notified of our presence within the Glenn Beck programme, we have withdrawn all Waitrose advertising from the Fox News channel with immediate effect and for all future TV advertising campaigns."
A spokesman for the supermarket, which is part of the John Lewis Partnership, could not tell the Guardian how many complaints had been received over the matter. "We believe it was the right thing to do," he said, adding: "We take the views of our customers seriously."
Since Color of Change launched its campaign targeting Beck's advertisers, 62 companies have pulled their support from his show.
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