"Quite simply, there are tens of millions of uninsured people who want health insurance, a law in place to help them obtain it, and advocates on the ground making sure they know how to do it.
For on-the-ground organizations, Obamacare represents a once-in-a-generation organizing opportunity. By signing someone up for health insurance, they are delivering a tangible benefit, something that person will value for years to come, and winning loyalty along the way. Nonprofits, as well as mayors and governors, have an intense incentive to make Obamacare work.
And millions of those uninsured people -- many of them young and healthy -- are in tightly concentrated urban areas, target-rich environments for the grassroots groups and politicians working to sign people up."
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