The Hill's Reid Wilson reports that the DNC's latest branding effort is particularly vicious: they seek to paint the GOP as a party under the erratic stewardship of guys like Dick Cheney, Newt Gingrich and Karl Rove.
Though none of the Three Stooges actually holds any position of power or significance any more, they can't seem to resist getting up on TV at every opportunity, so the branding effort may have legs:
The Democratic National Committee on Wednesday released a Web ad featuring Cheney, former House Speaker Newt Gingrich and former Bush political strategist Karl Rove. The ad characterizes the trio as the face of the Republican Party.
"Meet the new GOP," the ad says. "Same as the old GOP."
"We're going to come back to this repeatedly," said DNC communications director Brad Woodhouse. "It's a growing theme: Party of no, party of no new ideas, and now party of no new leaders."
Will it work? The Republicans are awfully worried that it will. Emphasis added:
"The conservatism of the 21st century should be divorced from personality politics and simply be about ideas," said Craig Shirley, a biographer of former President Reagan. "But since the GOP appears to be bankrupt of ideas, this line of attack will be effective from the standpoint of putting them on the defensive again."
Yikes.
Things are not coming up Milhouse for the GOP, when even Saint Ronnie biographers concede that the party is bereft of ideas or direction..
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