A chorus of outrage followed the release on Thursday of the first trailer for The Great Wall, a fantasy adventure set in China more than 1,000 years ago, which stars the white Hollywood star Matt Damon in the lead role.
Damon plays a soldier in ancient China in The Great Wall, an English-language film directed by Zhang Yimou and set for release in February 2017.
Constance Wu, a star of the comedy show Fresh off the Boat, posted a statement on Twitter that lambasted the "racist myth that [only a] white man can save the world".
The popular blog Angry Asian Man called the movie "the latest movie in the grand cinematic tradition of the Special White Person", adding: "You can set a story anywhere in the world, in any era of history, and Hollywood will still somehow find a way for the movie to star a white guy."
In her post, Wu wrote: "Our heroes don't look like Matt Damon. They look like Malala. Ghandi. Mandela. Your big sister when she stood up for you to those bullies that one time. We don't need salvation. We like our color and our culture and our strengths and our own stories."
The Taiwanese American actor criticized various justifications for the paucity of starring roles for Asians in Hollywood.
"Money is the lamest excuse in the history of being human. So is blaming the Chinese investors," she wrote.
"Remember, it's not about blaming individuals ... Rather, it's about pointing out the repeatedly implied racist notion that white people are superior to POC [people of color] and that POC need salvation from our own color via white strength."
— jen yamato (@jenyamato) July 29, 2016
Damon is by no means the first white actor to star in a role that might be expected to go to an Asian or Asian American actor, but the release of The Great Wall comes at a time of increasing anger with the lack of representation of Asian characters in popular culture – and the lack of roles for Asian actors.
— Nicole Chung (@nicole_soojung) July 28, 2016
...why would white men need to be in a movie about the Great Wall, even if it's a monster movie?
Scarlett Johansson's casting in a remake of the Japanese anime classic Ghost in the Shell and Tilda Swinton's casting as the originally Tibetan Ancient One in Doctor Strange both drew accusations of Hollywood "whitewashing".
Other recent instances of whitewashing include Emma Stone's role as Allison Ng in Aloha, Rooney Mara's role as Tiger Lily in Pan, and the entire cast of Gods of Egypt.
Actors and audiences have increasingly voiced their frustration with the casting practices on social media. In May, comedian Margaret Cho launched the hashtag #WhiteWashedOut.
The project #StarringJohnCho was launched with photoshopped movie posters featuring the Asian American in starring roles, with hopes of changing the conception of who can star in blockbusters.