"CLEVELAND — Donald Trump's campaign has tried to use this week's Republican National Convention to court African Americans by arguing that President Obama has failed them on jobs and crime. But when the GOP presidential nominee delivers his acceptance speech here Thursday, he will address an estimated 18 blacks out of 2,472 delegates.
Although that handful includes some of Trump's most vociferous backers, the overall lack of ethnic diversity at the convention illustrates one of his greatest challenges: how to court black voters after four decades of controversy over his racial views, including campaign-trail rhetoric that has alienated many minorities.
Twelve years ago, the GOP seemed on its way toward broadening its base, boasting 167 black delegates at its convention. That year, President George W. Bush drew 16 percent of the black vote here in Ohio, unusually high for a Republican, to help secure his reelection, as well as 11 percent nationally, and party leaders had hoped to increase minority engagement in 2016.
But as Trump heads to the general election, a Washington Post-ABC News poll found Democrat Hillary Clinton leading Trump among blacks by 89 percent to 4 percent, and a recent NBC News/Wall Street Journal/Marist poll said Trump has zero support among African Americans in Ohio.
That is frustrating to the black delegates here, several of whom said in interviews that Trump has a compelling case to make to African Americans.
"The rest of America has to see the person I sat down with," said James Evans, the chairman of the Utah Republican Party, who last month met privately with Trump after unsuccessfully trying to draft Mitt Romney to seek the nomination. "The Democratic playbook is that if you are a white Republican candidate, you are a racially insensitive candidate. Let's look at the policies of the political left and how they devastated the black community, and you tell me who is more racist."
Bruce LeVell, a delegate who heads Trump's National Diversity Coalition, said he faces discrimination as a Trump supporter. "To be a black American in Georgia, and to be a Republican and to be for Trump, I can't even tell you all the things I've been called," he said.
Trump's outlook on race has come under new scrutiny in recent days as he has stepped up his criticism of the Black Lives Matter movement, saying it is "very divisive." He asserted that after a black man shot five white police officers in Dallas before being killed, adding, "I have seen, you know, moments of silence called for . . . this horrible human being." The assertion came despite the fact that leaders of Black Lives Matter condemned the killing of police officers.
Trump has vowed that he would unify the races as president.
"I am not a racist," he told The Washington Post in an interview earlier this year. "I'm the least racist person that you've ever interviewed."
Trump, however, faces many challenges in winning over black voters, in part because he has been at the center of controversies regarding his racial views for decades.
The first front-page news story about Trump was a 1973 report about the federal government's lawsuit against him and his father in a racial bias case. Trump denied discriminating against black housing applicants and settled the case without admitting guilt.
Several years later, after Trump had expanded his real estate empire by building casinos in Atlantic City, a former executive from his business accused him of making racist statements. John O'Donnell, who was president of the Trump Plaza Hotel and Casino and later wrote a memoir about his experience, said Trump blamed financial difficulties partly on African American accountants.
"I've got black accountants at Trump Castle and at Trump Plaza — black guys counting my money!" O'Donnell's book quoted Trump as saying. "I hate it. The only kind of people I want counting my money are short guys that wear yarmulkes every day. Those are the kind of people I want counting my money. Nobody else. . . . Besides that, I've got to tell you something else. I think that the guy is lazy. And it's probably not his fault because laziness is a trait in blacks. It really is; I believe that. It's not anything they can control.""